high heels | hot mail | hip wheels

Advertising and Disability

Two ads, two different approaches to disability inclusion.

In the Add-Victor campaign, above, disability is presented as something ‘normal’ and part of the mainstream.

In the Guinness campaign, below, the issue seems to be more about making able-bodied people feel good about themselves – ugh! that melodramatic music and voiceover – pat  yourselves on the back, guys, let your wheelie-buddy tag along and have a Guinness as a reward.  Aren’t you the ‘bomb’?

I can see what Guinness were trying to do, and, sigh, appreciate the intent but I don’t think this ticks the boxes they were hoping for.

I’d suggest Guinness take a look at the Add-Victor campaign and get back to the drawing board.  What do you think?

2 Responses to “Advertising and Disability”

  1. Emily Ladau

    I was beyond DELIGHTED to read this post. I have similar feelings and also blogged about it. It stirred up quite a controversy.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: